Unlock Your Health Potential

Optimize your nutrient intake with a multivitamin that is made for you.

Transform your nutritional deficiency into sufficiency, not an overdose.

Take control with smart multivitamins that precisely target your deficiencies with diet-adaptive dosages, ensuring the safest and most effective supplementation experience ever. One-size-fits-all multivitamins just don’t cut it.

Eliminate Deficiencies

We analyze your diet to precisely target your deficiencies

Overdose Prevention

Diet-adaptive dosages help prevent over-supplementation

Holistic Nourishment

Whole food-centered formula provides holistic nutrition

Supplement Smarter

Supplementation can fill the gaps of an imperfect diet. However, without a detailed insight into your diet, addressing potential deficiencies and avoiding nutrient overdoses is impossible. In fact, nearly 1 in 3 supplement users in the U.S. overdoses on a micronutrient to the detriment of their health.

Supplement Smarter

Supplementation can fill the gaps of an imperfect diet. However, without a detailed insight into your diet, addressing potential deficiencies and avoiding nutrient overdoses is impossible. In fact, nearly 1 in 3 supplement users in the U.S. overdoses on a micronutrient to the detriment of their health.

What vitamins and minerals do you really need?

Powered By Whole Foods

Say goodbye to synthetic nutrients and hello to the power of nature! Whole foods are at the core of every multivitamin we produce. Why? Because they contain a wide variety of nutrients beyond just vitamins and minerals — providing holistic benefits for your health.

Quality Ingredients You Can Trust

Our multivitamins are made with only the best ingredients from around the world. Our calcium comes from Icelandic wild algae, not rocks. And our vitamin C? It’s sourced from an Amazonian superfruit, not a chemical lab. That’s quality you can count on.

Build a strong foundation
for your health.

Eliminate Deficiencies

Prevent Overdoses

Whole Food Nutrition

Vegan-Friendly

Non-GMO Ingredients

Gluten & Major Allergen Free

No Artificial Colors / Preservatives

Monthly Delivery

How It Works

Take a two minute quiz

Our advanced algorithm evaluates your diet to identify your habitual consumption patterns and nutritional needs.

See your diet analysis

Find out which vitamins and minerals you may be lacking, or not, and learn about your ideal supplementation levels.

Take smarter vitamins

Subscribe and receive your multivitamins monthly, with personalized dosages created with your nutritional needs in mind.

How It Works

Take a two minute quiz

Our advanced algorithm evaluates your diet to identify your habitual consumption patterns and nutritional needs.

See your diet analysis

Find out which vitamins and minerals you may be lacking, or not, and learn about your ideal supplementation levels.

Take smarter vitamins

Subscribe and receive your multivitamins monthly, with personalized dosages created with your nutritional needs in mind.

FAQ

While many multivitamin labels list 100% Daily Value of numerous nutrients, this may not necessarily address individual nutritional needs. For instance, supplementing 100% DV of Niacin may not be necessary for you. Instead, you might require more attention to critical minerals like Calcium, which a significant portion of the population lacks in their diet. In fact, taking one of the top-selling multivitamins only provides a 10% chance of effectively addressing a potential Calcium deficiency, if you have one.

Just as overfilling your car with engine oil can cause damage, over-consuming nutrients can adversely affect your body. In fact, over one-third of the best-selling micronutrient supplements on the market have the potential to cause an overdose because of your existing diet. Our multivitamins are meticulously formulated to complement your specific diet, ensuring you reach the Recommended Daily Allowance (RDA) levels of essential micronutrients without exceeding safe limits. This approach helps you achieve optimal nutritional intake safely and effectively.

We analyze your diet using a sophisticated algorithm that profiles your dietary habits. This algorithm can identify your micronutrient consumption patterns with just a 24-hour snapshot of your diet. Through a series of targeted questions about key ‘pattern-identifying’ foods, we gather the necessary data to calculate your habitual micronutrient intake. This method ensures a comprehensive understanding of your diet without burdening you with exhaustive inquiries about every meal and beverage, drastically shortening the time it takes to analyze your diet to around 2-3 minutes.

You deserve multivitamins that are right for you.